This Clever Spot Will Stop You Skipping Breakfast & YouTube Ads

Today sees the launch of EAT.’s new digital campaign ‘DON’T SKIP’, an online campaign by creative agency Brave to tempt YouTube viewers to stick around for EAT.’s new range of hot filled rolls. The YouTube pre-roll cleverly exploits the Skip Ad function, reminding breakfast lovers to not skip the most important meal of the day. 

By not skipping the YouTube ad and watching the full 30 seconds, viewers become breakfast lovers and are rewarded with 50p off their first bacon roll.