This BrewDog Ad Is Sober as a Motherfu****

Uncommon and BrewDog continue their alternative creative partnership with ‘Sober as a Motherfu’. The new execution comes hot off the tails of the recent unconventional campaign ‘ADVERT’ – which divided opinions across the industry.

‘Sober as a Motherfu’ promotes BrewDog’s new alcohol-free beer ‘Punk AF’ – a beer for those seeking a point of difference at 0.5% ABV, that brings all the attitude of their flagship, all of the flavour – but none of the alcohol. The provocative statement features in OOH nationwide and in-bar branding across a select number of BrewDog’s bars.