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Creative

This Awesome Samsung Spot Is a Looooooong-Lasting Earworm

Editors' Choice: A Series phone has an 'awesome screen', 'awesome camera' and 'long-lasting battery life' says brilliant campaign by Wieden+Kennedy Amsterdam and Riff-Raff's Ryan Staake

This Awesome Samsung Spot Is a Looooooong-Lasting Earworm

The global campaign 'AWESOME is for Everyone' for Samsung’s new A Series phone is all about the age of live video. Particularly the way in which it is used on social media platforms like Instagram and Tiktok.

To position Samsung’s A Series phone as the go-to device for the Gen-Z creators who dominate these platforms, Wieden+Kennedy Amsterdam created a 48-second film to engage this demographic on their own terms. The agency brought in content creators, including Madrona Redhawk, Yvng Homie and DJ Rangster to feature in the campaign, and to ensure no Gen-Z eyeball is spared we made over 300 social assets to accompany the hero film. The film was directed Riff Raff Films director Ryan Staake.

The key features of the product that are highlighted in the film include an edge-to-edge infinity screen with a pin-hole camera, a super-steady mode for smooth video capture and, of course, a looooooooooooooong lasting battery life.


Featured Companies: MPC Amsterdam , Pitch & Sync

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Creative

Agency: WIEDEN+KENNEDY AMSTERDAM

Executive Creative Director: Eric Quennoy, Mark Bernath

Creative Director: Cal Al-Jorani, Bern Hunter

Art Director: Anyaa Dev

Copywriter: Chris Taylor

Head of Broadcast Production: Joe Togneri

Broadcast Producer: Kerli Teo, Khalid El Khouani

Group Account Director: David Newsome

Account Director: Nick Pirtle

Account Manager: Samantha Wolfson

Account Executive: Kinda Hamwi

Head of Planning: Martin Weigel

Planning Director: Thom Dinsdale

Head of Comms & Digital Strategy: Dani Pak

Comms Strategist: Laura Scott

Head of Design: Joe Burrin

Studio Director: Lizzie Murray

Lead Motion Designer: Gustav von Platen, Laura Calvo

Motion Designer: Soren Danielsen, Alex Raybould, Lewis Beedham

Project Manager: Katie Finn

Director of Business Affairs: Michael Graves

FILM PRODUCTION

PRODUCTION COMPANY: Riff Raff Films

Director: Ryan Staake

Director of Photography: Kristian Zuniga

Producer: Tom Knight

Executive Producer: Natalie Arnett

Edit

EDITING COMPANY: Rock Paper Scissors

Editor: Dan De Winter

Assistant Editor: Joseph Tuzzolino

Managing Director: Eve Kornblum

Audio

AUDIO POST: Wave Studios Amsterdam

Sound Designer/Mixer: Randall W. Macdonald

MUSIC

Artist / Title: WERK AAN ZEE - "AWESOME SONG"

Mixing Engineer: Randall W. Macdonald

Music Company: Wave Studios Amsterdam / Sixty Four Music

PRODUCT FEATURE MUSIC

Music Company: Pitch & Sync

Artist / Title: Weyland McKenzie - "Awesome Screen", Fanshore & Tropic - "Awesome Camera", hirihiri - "Performance", DJ Hyperlink - "Storage"

Music Company: Wake The Town

Artist / Title: DJ Haus - “Fast Charging”

Post

POST PRODUCTION: MPC Amsterdam

Colorist: Duncan Russell

Flame: Michael Aveling, Ricky Weissman, Stef Peral, Andrew Curtis

3D: Malachi Duncan, Ash Hawkins

Nuke Artist: Vanessa Duquesnay, Amy Smith

After Effects: Kerim Camdzic, Ingrid Tsy, Steven Bussey, Adam Roche

Animators: Sachin Mohanty, Srinivas Rao Rella

Production coordinator: Taruna Sehgal

3D Supervisor: Kunal Sarkar

Line producer: Neela Kumuda

Producer: Dave Moore

3D Producer: Jaz Rongokea

Category: Consumer Electronics , Mobile Devices

Genre: Comedy , In-camera effects , Musical , Visual VFX