Wake The Town
Stuck in Motion
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Thinking in Sound: Why Donata Stosyk Kornatowicz Is Making the Sound as Authentic as Possible


Tracks & Fields' head of operations and music supervisor on tuning into as many factors as possible, the curiosity of AI and her love of traditional music

Thinking in Sound: Why Donata Stosyk Kornatowicz Is Making the Sound as Authentic as Possible

Donata grew up playing piano, whilst listening to nothing but hard rock, which put her on the path to becoming a punk rock singer. She continued her lifelong passion for music by working as a producer at Sound Studios in Warsaw, which is where she grew to adore music and its importance in advertising. She loves out of the box thinking, has an eclectic taste and a great creative approach to music solutions. Since 2022, she has been part of Tracks & Fields as the head of operations and music supervisor Poland.

LBB> When you’re working on a new brief or project, what’s your typical starting point? How do you break it down and how do you like to generate your ideas or response?

Donata> It depends whether I have offline handy, or not. When I get to see the visuals - the task is much easier. Overall, I do my best to tune into as many factors as possible. That being: the brief - obviously, the emotions, tempo of editing, the climax points, target group = viewers perception and even colours. Usually my task is to make viewers feel something, believe in something, or go somewhere, so I always use all my senses to make it as authentic as possible.

I never limit myself at start - I reach for all the music that comes to mind and then I polish and refine the vision as we go addressing all feedback I receive. Sometimes something off-brief can make the story shine, so I never limit my creativity and add my touch rather than just recreating the reference.

LBB> Do you prefer to work solo or with a gang - and what are some of your most memorable professional collaborations?

Donata> I like to start alone to dig deep into what I feel might work. Afterwards I always turn into my fine colleagues to hear what they have in mind and then the fun part begins. We all come from different cultures and backgrounds. We might have different perceptions and it’s absolutely beautiful to see how our minds and emotions work.

I can’t name my most memorable collab as each time I learn something new and each one is valuable :)

LBB> What’s the most satisfying part of your job and why?

Donata> My job! If I told my 16 y/o self my job would be adding music to the picture - I’d pinch myself.

I love everything about it - you get to tell stories and connect with people.

You get to know creatives from around the globe and what’s uber-satisfying - you can give exposure to upcoming Artists.

LBB> As the advertising industry changes, how do you think the role of music and sound is changing with it?

Donata> The role of music is a key factor and universal language that resonates on the deepest level connecting people with brands. Each brand has a personality, character and values that can be widely recognised even in five notes. What I wish for is more brands would recognise this power and treat music as something that can explain the brand and unite it with its peers.

We also hear a lot about AI these days so I’m curious where this new trend will take us.

LBB> And when it comes to your particular field, whether sound design or composing, are there any particular ideas or pioneers that you go back to frequently or who really influence your thinking about the work you do?

Donata> I grew up playing piano and learning the classics. It never gave me much joy and fulfilment.

My first ground breaking discovery was Tool. The complexity and layers to their music gave me an eureka moment. The shades, textures and layers are always the most interesting to me.

LBB> On a typical day, what does your ‘listening diet’ look like?

Donata> When I work I always need absolute silence to not overload my senses and keep them sharp.

LBB> Do you have a collection of music/sounds and what shape does it take (are you a vinyl nerd, do you have hard drives full of random bird sounds, are you a hyper-organised spotify-er…)?

Donata> I use many different music platforms and I’m the only one who can crack the code on how my playlists are structured. You can call it a mess, but don’t judge ;)

LBB> Outside of the music and sound world, what sort of art or topics really excite you and do you ever relate that back to music (e.g. history buffs who love music that can help you travel through time, gamers who love interactive sound design… I mean it really could be anything!!)

Donata> I love art in general. I love written art, fine art, motion art, even food art but what excites me the most are new experiences in general. I can get inspired by loads of things – from ASMR artists to sounds the wind makes, so, I’d say I’m interested in every sense we have as humans and everything that surrounds us.

LBB> Let’s talk travel! It’s often cited as one of the most creatively inspiring things you can do - I’d love to know what are the most exciting or inspiring experiences you’ve had when it comes to sound and music on your travels?

Donata> You can call me an oddball but I just LOVE traditional music. I get shivers listening to elders chanting and music that comes deep from within. No matter if it’s East, West or North. Gregorian choirs – count me in! Ainu layered phrases – count me in! Didgeridoo - hell yes! I also love discovering ancient and forgotten instruments, so when I travel I seek music everywhere: from temples to streets and bonfires.

LBB> As we age, our ears change physically and our tastes evolve too, and life changes mean we don’t get to engage in our passions in the same intensity as in our youth - how has your relationship with sound and music changed over the years?

Donata> I’m fortunate to have the job that makes my music passion alive and blooming.

I may need a bit more silent moments these days, but pressing pause is important to have those goosebumps again the next day.

view more - Music & Sound
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Tracks & Fields, Mon, 06 Feb 2023 10:17:51 GMT