THINKHOUSE Launches RTÉ’s ‘This is Art! 2024’

THINKHOUSE has created, and produced, a new campaign to promote ‘This is Art! 2024’, Ireland’s most exciting art competition for young people, an RTÉ initiative supported by Creative Ireland and the Shared Island Initiative. The campaign is inspired by this year’s competition theme: ‘This is Imagination!’.

A visually rich and dynamic 30-second TV spot captures the essence of creativity and the energy of the competition. The ad is designed to inspire young artists to delve into their imaginations and create something special for this year’s competition.

Inspired by the diversity and brilliance of children’s entries to this national competition, the new ad uses a combination of CGI, paper cut-out, design, animation, and photography, to highlight the limitless scope of children's imagination. The ad is narrated by young people from across the island of Ireland and features vibrant, colourful mixed media animations and dynamic collages of last year's artwork. The call to action is to encourage young artists to ‘create, snap, and upload’ their own masterpieces.

Suzanne Kelly, head of children’s and young people’s Content RTÉ, said, “We can't wait to begin receiving entries in response to this year’s theme, This is Imagination!. Since ‘This is Art!’ began four years ago we have always strived to celebrate the power of creativity while reflecting the world of possibility that exists in the minds of young people, of all ages. We are delighted to embark on a brand new partnership with THINKHOUSE for 'This Is Art!' 2024 and are excited by the energy and creativity they will bring to what has become a very special art competition. As partners, we share the belief in the enormous value of young people’s potential & self-expression and we look forward to being able to harness the agency’s creativity, passion and youth expertise to deliver this new campaign for 2024.”  

RTÉ’s 2024 This is Art! campaign will appear across TV, radio, web and social media.

Opening date for entries to ‘This Is Art! 2024’ is September 10th.