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Creative in association withGear Seven
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Thinkerbell Invites You to Pay Your Way with Curiosity at QT Hotels

06/10/2022
Advertising Agency
Melbourne, Australia
104
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There's a new way to pay for your stay...


QT Hotels & Resorts will be forgoing cash and credit this spring in favour of a stranger way to pay in a new project aptly called, Curious Currencies. 

QT Hotels are giving away a year’s worth of free stays in exchange for customers’ most unusual personal belongings, whether it be a stash of old love letters, your favourite pair of well-worn Levi’s or that rare Pink Floyd vinyl. Curiosities that manage to successfully impress or amuse QT’s Director of Chaos may be exchanged for a complimentary stay at a QT of choice across Australia (Sydney, Bondi, Newcastle, Canberra, Melbourne, Gold Coast or Perth) or New Zealand (Auckland, Wellington or Queenstown).

Curious Currencies will roll out nationally in both markets across TV, outdoor, print, social and digital and will be supported via earned and influencer partnerships.

Director of brand at QT Hotels & Resorts, Danelle Ayers, said: “As a leader in quirky luxury, QT Hotels has always had a flair for theatrics and isn’t one to shy away from doing things differently. 

“Our philosophy is ‘expect the unexpected’ and we aim to reflect this at every turn of the customer experience. We’re looking forward to seeing all the weird and wonderful things our QTies will come up with in exchange for a stay at one of our unique properties.”

Thinkerbell’s executive creative tinker, Tom Wenborn, said: “It’s been great creating measured magic with QT Hotels by shaking up the way customers can pay for their hotel stay. 

“QT celebrates and rewards individuality, good taste and creativity. We can’t wait to see what oddities people will put forward - rest assured, nothing is too strange. Even if it isn’t deemed worthy of a penthouse stay, it may get you a signature cocktail at the bar!”


The strangest of submissions will be made into two ‘Lamps of Chaos’ by renowned New Zealand designer Destroy All Monsters. These artworks will be displayed at QT Sydney and QT Auckland before being auctioned for charity, with all proceeds going to the Australian Cultural Fund and New Zealand Arts Foundation to further support curiosity within the arts. 

Curious Currencies runs from 29 September until 31 October 2022. To find out more and submit your strange, visit qtcuriouscurrencies.com.


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