Thinkerbell (Briefly) Rebrands in Honour of Emma O’Leary's Exit

In a move that is sure to take the industry by surprise, Thinkerbell has decided to rebrand the entire agency to ‘O’Learybell’. The rebrand to honour the fact that their number one and first ever employee ‘Emma O’Leary’ is leaving the business.

Margie Reid, CEO said, “Yes it’s true, Emma has been with the agency since day one and has been in large part the secret to the agency’s success. Our Scattered Sunshine is leaving.”

Co-founder Ben Couzens said, “Emma was the original Thinkerbell COP - head of culture, operations and people (before we even had any culture, or operations, or people). She led the building of the agency culture and helped us fill the agency with rituals, festivals and behaviours (and the same songs on repeat) that have helped us create 432 Magic Hours, 1 Incredible Fyre Festival, 21 Pots of Gold, 62 Mind Expansion weeks, 432 Measured Mondays, 863 throws at the dart board... and a bucket load of other things. She’ll be missed to be sure.”

Chief thinker and co-founder Adam Ferrier said, “The thing we will miss most about Emma is her laugh, which is why we have dedicated the bar at Thinkerbell South to be forever named in her honour. As well as changing the name of the agency. Ok we’re only changing the name of the agency for a day, [but] we’re actually going to name our bar “O’Leary’s” and keep that name forever.”

Emma didn’t know it was changing the name of the agency in her honour, so she doesn't have a quote in this press release. However, if we did tell her in advance, she would have probably said “GET! OUT!” then laughed wildly.

Emma is off to become head of people at QT Hotels.