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Things Get Heated at the Roast of Mr Peanut This Super Bowl


Hilarious VaynerMedia campaign sees Natasha Leggero and comedic line up join Jeff Ross in a full-length comedy roast of the iconic character

Things Get Heated at the Roast of Mr Peanut This Super Bowl

The comedy roast returns as snacking legend MR. PEANUT finds himself in the hot seat during the PLANTERS 'Made To Be Roasted' big game commercial. Toss back your favourite PLANTERS Dry Roasted Peanuts and watch the ad here.

The nuttiest wisecracks can’t be contained to 30 seconds, so the brand will unleash a must-see, full-length comedy special 'The Roast of MR. PEANUT,' streaming on Sunday, Feb. 12th at            

Watch as Natasha Leggero joins Roastmaster General Jeff Ross and a panel of hilarious comedians as they pull out all the stops to roast MR. PEANUT. True to tradition, MR. PEANUT will take his turn at the podium, busting out of his shell with a few zingers of his own.

“There are moments in a career where you get to work with your heroes,” said comedian Natasha Leggero. “I was so honoured to dig into his 106-year history of MR. PEANUT and get under his shell.”

Natasha and Jeff are joined by fellow comics Frank Castillo, Atsuko Okatsuka, Yamaneika Saunders, David Lucas, and Sarah Tiana in the ad produced by VaynerMedia, scheduled to air during the third quarter of the big game on Sunday.

“To roast MR. PEANUT, we knew it required the scale and excitement of a proper roast, complete with a live band, hungry crowd, and laugh-out-loud talent,” said Rafik Lawendy, head of marketing, PLANTERS. “While you entertain with delicious peanuts at your at-home viewing party, we’ll provide the nutty entertainment.”

Fans of nutritious and satisfying PLANTERS Dry Roasted Peanuts can get in on the fun by posting their own roast of MR. PEANUT at Catch all the jokes on game day with #MadetobeRoastedContest on Facebook, TikTok, Twitter and Instagram.


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Genres: Comedy, People

Categories: Food, Savoury Snacks

VaynerMedia North America, Wed, 08 Feb 2023 16:14:26 GMT