senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Things Get Filthy in Barton F. Graf 9000's Deadpan Nature's Care Spots

23/03/2015
108
Share
Director Matt Dilmore gets down and dirty for new campaign

Barton F. Graf 9000 are getting dirty with their new launch campaign for Nature’s Care Organic Garden Soil brand for their client, The Scott’s Miracle-Gro Company – but not in the way you think. The product is celebrated in the spots with a 40-foot-high monument of dirt, two regular guys dryly commenting on it, and the tagline, “That’s some good dirt.”  In a category that usually puts the emphasis on storybook vegetable gardens, Barton F. Graf 9000 wanted to make the dirt pile the hero instead.


The :30 “Can I Touch It? launched on TV on Monday, and the spots “Wet” and “Colors” will air 4 weeks from now. The integrated campaign also includes a series of New Yorker-like cartoons on Pinterest that are a juxtaposition to the shiny world of garden infographics; and in April, they’ll do a funny take on the giveaway sweepstakes: whoever guesses the amount of dirt in the pile wins it.


Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
More News from lbbonline.com
Hires, Wins & Business
McCain Picks McCann as Social Lead
22/11/2024
5
0
ALL THEIR NEWS
Work from
Your Run, Your Pace
Zalando
22/11/2024
0
0
No Wrong Choice
Canal+
22/11/2024
0
0
1
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0