Boys + Girls, Ireland’s most effective creative agency, have launched another multi-channel campaign for NOW, the leading contract free streaming service for sport, movies and unmissable TV series - this time promoting the HBO show House of the Dragon.
The multi-channel, heavy weight campaign leads out on AV, OOH, Digital and Social and follows on from the Brand Launch featuring Owl + Fox, who are now firmly House of the Dragon fans.
OOH and Digital leans into the contract free flexibility of streaming ‘House Of The Dragon’ on NOW with its confident ‘Don’t Get Burnt’ messaging, whilst building on the ‘Now You Know’ positioning that espouses all the many reasons NOW is the smarter way to stream.