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Creative

These Volkswagen Print Ads Are Sure to Elicit an 'Instant Reaction'

Geometry Argentina launches funny campaign for the Volkswagen Amarok V6

These Volkswagen Print Ads Are Sure to Elicit an 'Instant Reaction'

Geometry Argentina has launched the new campaign for the Volkswagen Amarok V6. The campaign consists of four executions presenting the sensation of an immediate reaction to a certain situation.

Tony Waissmann, CCO of the agency commented: “It's a campaign that I love because its one of those jobs that causes great body identification with what we are seeing. It shows the immediate reaction that the Amarok V6 has. When we see the executions, we all know what they are talking about, because we go through those situations, because we know what it feels like, and because we know mainly how we react and how fast we are. With typical real-life situations, I think we can clearly tell the benefit of our product.”

Karina Aiello, CEO of Geometry added: “It's a brand we know a lot, it's always a pleasure to work together and that's why we have jobs we really want to show. We are proud of the work we have been generating together and we hope there are many more.”



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Agency

Agency: Geometry Argentina

CEO: Karina Aiello

CCO: Tony Waissmann

DGC: Claudio Giovanelli Zaia

DC: María Luján Donaire / Hernán Damilano

Editor: Paula Carboni

Art Direction: Santiago Castro

General Account Director: Georgina Roccatagliata

Producer: Rolando Lambert

Photo Studio: Wallace

Photographer: Eduardo Wallace

Responsible for Client: Nicolás Matavos / Máximo Miguens / Gonzalo Fernández Funes

Category: Automotive , Cars