These Grandiose Apple Billboard Ads Can't Contain French Rugby Stars

Apple is bringing France’s biggest rugby players to the streets for its latest Shot on iPhone campaign ‘Rugby Shot on iPhone’.

Out of home campaign features portraits of world famous French players performing rugby moves from different angles. The campaign aims to showcase iPhone’s ability to capture epic moments, particularly the high impact energy of French rugby players. 

Dynamic campaign opens the possibilities iPhone 14 offers to photograph clear, crisp action shots from unexpected angles. These include Gaël Fickou charging hand first towards the camera, Cameron Woki reaching for the ball and Antoine Dupont making a grand leap. 

The campaign also showcases the players on large format billboards and will feature on some of Paris’ most famous and iconic buildings including the Louvre and the Opera.

Campaign will also include street level out of home alongside digital and social films.