These Ads Will Upset You, Then Cheer You up Again

These "sad ads" for Chicago Comedy Film Festival, will be served to Chicago residents who "like" certain comedians and comedy shows, first to make them very sad, and then to invite them to cheer up at the festival.

The three films, created by TBWA\Chiat\Day New York, will play in theatre, and also run as pre-roll and targeted digital video this week leading up to the festival.

The Chicago Comedy Film Festival was started in 2010 to give comedy filmmakers a meeting place to exchange ideas, showcase their work, and celebrate comedy film. Read more about it here.