the7stars Launches Gravity Connect, a Powerful Audience Insights and Activation Platform

Independent media agency the7stars has today unveiled Gravity Connect, a powerful new audience insights and activation platform designed to tackle the growing challenges surrounding precision targeting and data fragmentation in digital advertising.

In an increasingly complex landscape shaped by privacy regulations and the rise of walled gardens, Gravity Connect offers advertisers a more reliable and transparent way to build and activate audiences—starting with the most stable and scalable data point: location.

Built in partnership with geo-behavioural specialists Starcount and addressable audience platform Evorra, Gravity Connect unifies first, second, and third-party data at the full postcode level. Advertisers can use it to geo-target directly or convert postcode data into actionable identifiers such as cookieless IDs or hashed emails—enabling seamless omnichannel activation across digital, TV, OOH and other platforms.

Adam Chugg, head of data and technology at the7stars, said, “With Gravity Connect, we’re shifting the focus back to geo as a universal currency for audience targeting—one that cuts through the noise of fragmented data, limited scale and unverified IDs. Our clients no longer need to chase an illusion of pinpoint precision, only to encounter limited delivery and high costs. Instead, they gain a consistent and transparent source of data to build and activate audiences, all while decoupling data costs from media spend.”

To bring the platform to life, the7stars commissioned Starcount to customise its data environment and integrate additional licensed datasets—ranging from attitudinal and mobility data to spending and social interests—while ensuring full respect for consumer privacy.

Rowena Humby, CEO at Starcount, commented, “The7stars has always stood for transparency and innovation, and Gravity Connect is a great example of both. It allows advertisers to build audiences with far more confidence and clarity. The fact that geo is at the centre also makes it incredibly adaptable to future privacy challenges.”

To ensure audiences built through Gravity Connect are truly addressable, the7stars has partnered with Evorra, whose proprietary data spine enables the conversion of full postcode data into platform-ready IDs as well as enrichment with additional behavioural signals

Aaron Ritoper, founder and CEO of Evorra, said, “Gravity Connect brings together deep geo-intelligence, audience definition, and privacy-first activation into a single, integrated workflow. Evorra plays a key role in making that audience data not only compliant, but truly addressable — connecting insights to real people across every major channel.”

As traditional precision targeting comes under increasing scrutiny, Gravity Connect offers advertisers a consistent and future-ready alternative. With clear data provenance, centralised audience activation and decoupled data costs, the platform is designed to restore trust, transparency and performance to digital targeting.

Key Benefits of Gravity Connect:

- Centralised audience activation across all major platforms, from OOH to programmatic

- Transparent data provenance, giving clients full visibility into sources and usage

- Future-proofed targeting through anonymised, aggregated geo data

- Independent and platform-agnostic, avoiding reliance on walled gardens

- Decoupling of data and media costs, aligning with the7stars’ long-standing transparency principles