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The 'Yellow Sticker Cookbook' Is an Easy Way to Help You Find a Meal in Every Deal


The initiative from Uncommon aims to put a fork in the rising cost of living in the UK

The 'Yellow Sticker Cookbook' Is an Easy Way to Help You Find a Meal in Every Deal

With the cost of living crisis at an all-time high — UK food bills have risen by 15% resulting in 1 in 7 Brits missing meals to save money. The Yellow Sticker Cookbook wants to put a fork in this crisis.

Everyone has the right to a good meal. But, our pounds aren’t stretching as far as they used to anymore, apart from one place — the reduced food aisle. Problem is, the ability to quickly sling a meal together from random items is a rare gift. The Yellow Sticker Cookbook is here to change that.

Launching today from Uncommon, a new app gives us an easy and accessible solution to help find inspiration in those everyday discounted food items. Whether that’s a beetroot on its last legs or a bag of slightly soggy courgetti — this web based app has countless recipes to help you cook up a storm for less.

How does it work?

STEP ONE: Simply scan the reduced items on your smartphone via The Yellow Sticker Cookbook website

STEP TWO: Add anything extra you might have at home in the fridge or cupboard

STEP THREE: Click go and see a range of recipe options that combine your available ingredients

Helping you cook your dinner for less as well as save the reduced food from going to waste. What’s not to love?

The Yellow Sticker Cookbook is available now via your smartphone, laptop & tablet.

The idea and product was created by Uncommon Creative Studio’s CX practice using Google Vision API, a search engine designed for the real world.

The use of Google’s API and the establishment of AI throughout the mobile app will help tailor each customer experience individually through identifying the ingredients that people want to use through a quick easy search, without having to get customers to type the ingredients individually.


Agency / Creative
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Uncommon, Thu, 23 Feb 2023 10:19:22 GMT