senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

The World Cup Vanishing Spray Returns for New Libero Magazine Campaign

10/05/2016
Advertising Agency
Madrid, Spain
57
Share
Tesauro's SebaAlfie directs cheeky new campaign from LOLA MullenLowe

Líbero Magazine is launching Líbero Spray in a nod to the vanishing spray made popular during the World Cup.

Innovation that has revolutionized football fields everywhere is now within everyone's reach. An extraordinary invention, that helps men understand the required distance for any situation in life.

"Libero Spray is the same as using referees to explain to a player what is the required distance in a free kick. Our innovative product works the same way in order to explain to any man how much distance he needs to maintain from the TV remote, a diary, or even a person,” explains Diego Barcala, Director of the magazine. “We are thrilled at how the campaign strategy has moved into the territory of product development while keeping the concept, humor and insights that have made our brand grow.”

Líbero Spray will be available at select newsstands, on ebay and through the site: spray.revistalibero.com




Agency / Creative
Production
Post Production / VFX
SIGN UP FOR OUR NEWSLETTER
Work from LOLA MullenLowe
BZRP
AXE
09/10/2024
5
0
Arsenal Kit
Lynx Africa
23/07/2024
12
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0