senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

'The Wombles' of Wimbledon Make a Nostalgic Return in Remember A Charity's Latest Campaign

07/09/2020
Advertising Agency
London, UK
134
Share
Atomic London launches ‘The Greatest Gift’ for Remember A Charity Week featuring the Wombles

Remember A Charity have unveiled their new campaign featuring the loveable cult classic ‘The Wombles’ to celebrate ‘Remember A Charity in your will week, 7th-13th September’.

The new campaign continues the nostalgic theme from last year of ‘Your Points of View’ featuring Matt Berry, by bringing back another national treasure.

Set on Wimbledon Common, the story follows Orinoco, Bungo and Alderney wondering what to buy Great Uncle Bulgaria for his 347th Birthday. But when they try to find out, they discover that the ‘greatest gift’ is a gift to charity, highlighting the importance of leaving a gift to charity in your will.

Atomic London worked with The Wombles’ UK-based animation team, led by Simon Hodgkiss to develop a new episode. And this will be the first time the new CGI animated characters have featured in an advertising campaign. Aimed at connecting with both an older audience as well as the next generation of fans who have grown up with CGI.

Rob Cope director of Remember a Charity said: “The Wombles perfectly embody Remember A Charity’s positive message of making the world a better place for the future, in a way that resonates with the core target audience”. 

“Using both the Wombles and the iconic music has the power to bring back memories, reminding people of a different place and time in their lives” says Guy Bradbury, executive creative director at Atomic, “Inspiring people to think about what they would like to pass on to the next generation”

Remember a Charity are a consortium of almost 200 charities supporting a wide range of causes. This years ‘Remember A Charity in your Will Week’ is an opportunity for charities to come together and encourage more people to consider leaving a gift in their Will at a time when charities really need the public's support.  

Remember A Charity is part of the Chartered Institute of Fundraising, which is incorporated by Royal Charter (RC000910) and is a charity registered in England and Wales (No. 1188764) and Scotland (No. SC050060) and is trading for the present time as the Institute of Fundraising.

Agency / Creative
Credits
Agency / Creative
SIGN UP FOR OUR NEWSLETTER
Work from Atomic London
Gnome
Remember a Charity
11/09/2024
6
0
Dancer
Remember A Charity
11/09/2024
7
0
Wonky Snips
Remember a Charity
11/09/2024
6
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0