The Whopper: now with Barramundi

Clemenger BBDO Sydney has launched a new TVC promoting Hungry Jack’s new burger, The Barramundi, and the return of the Aussie burger.

 

Directed by Trent O’Donnell of the Jungle Boys, it follows on from spots promoting the Angry Whopper and Whopper, with the tagline, ‘People, forget bland, you need to Eat Righteous’.

 

It opens with our narrator on a bucking horse explaining that the delicious Aussie barramundi in a light beer batter is the type of burger that colonial men would have written long boring poems about. Then there’s the Aussie, a burger so Australian that it knows the second verse of the national anthem before cutting to a bunch of fans in green and gold singing the anthem.

 

 

Credits

 

Hungry Jack’s:

 

National marketing director: Jim Wilson

National marketing manager: Paul Tredinnick

 

Clemenger BBDO Sydney:

 

Executive creative director: Paul Nagy

Creative group heads: Baz Baker and Chris Pearce

Art director: Ben Alden                   

Copywriter: Michael Dawson         

Group account director: Justin Cox

Account executive: George Downing 

Strategy planner: Graham Alvarez

TV producer: Jonathan Gerard

Editor: Lucas Vazquez

Production company: Jungle Boys

Director: Trent O’Donnell

Producer: Chloe Rickard and Nick Simkins

Post production: Blck

Audio: Pitchfork