The University of New South Wales Appoints Howatson+Company as Media Agency of Record

UNSW Sydney has awarded its media account to Howatson+Company.

Sofia Lloyd-Jones, chief marketing officer, says of the appointment: “Howatson+Company demonstrated their deep understanding of the sector, an intelligent, data led operating model treating media as a component of an integrated growth strategy, and a perfect cultural fit to the university. We’re excited to appoint them as our media agency.”

Chris Howatson says: “UNSW is a top 4 Australian, and top 50 global university, and it’s right here on our doorstep. The opportunity to be part of such an accomplished team was a huge motivator from the moment we received the brief.  Sofia has a brilliant vision for future student recruitment, and views the turbulence of the last two years as an opportunity to advance the university’s strengths.”

Adds head of media at Howatson+Company, Sasha Smith: “We’re absolutely thrilled to be working with UNSW, an exceptional, value aligned partner for our team. We deeply admire their mission and vision, and are confident that together we can accelerate their future ambitions.”

The appointment is effective immediately.