The University of Law Appoints Havas Media UK as Agency of Record

The University of Law (ULaw), the largest provider of legal education in the UK, has appointed Havas Media as its new agency of record following a competitive pitch. Havas Media UK will handle its strategic media planning and buying across the UK and international.

Havas Media UK’s brief is to deploy its suite of data, tech and analytics tools and services solutions to help ULaw reach potential students looking to study and progress their professional careers  across ULaw’s wide portfolio of courses. These include undergraduate, postgraduate and a range of subjects including law, business, policing, criminology, psychology and computer science.

ULaw will harness Havas Media UK’s proprietary cookieless marketing solution, Converged, which is powered by the most comprehensive dataset of people in the market and links over 35,000 audience insights from the geographic, demographic, attitudinal, behavioural, purchasing and consumption data of over half a million individuals.

Havas Media UK will begin work immediately, starting with ULaw’s clearing campaign. The remit covers activation, planning and strategy across all media channels excluding affiliate marketing.

The University of Law is one of the longest-established specialist providers of legal education in the UK and has trained more lawyers in the UK than anyone else. Students can choose to study at one of their eight campuses across the UK, online or at one of their nine partnership universities. 

Abintus Consulting supported ULAW in the review, which kicked off in December 2023.

Ailsa Buckley, managing director at Havas Media UK, “As an agency, our philosophy is that brands that mean more have an edge. ULaw’s critical role in shaping and upholding our democracy requires the very best talent to pass through its halls, meaning we need to build the brand through trusty, influential, and engaging environments. We are excited to kick off straight away with a brilliant clearing brief that’ll help students up and down the country realise their dreams.”

Dominic Cohen, marketing director at The University of Law, said, “We were looking for a media partner that would be able to understand the ever changing motivations of students. With thousands of students passing through our institution each year, and many more potential students to reach, audience insight is critical. In that context, Havas Media UK’s Converged solution provides about the most comprehensive view of prospective students in the market. The agency share our ambitious growth plans and, we’re really excited to see what we can achieve together.”