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Creative

The Texas Lottery Plays a Winning Tune with Latest Campaign

Cut+Run editor Gary Knight worked with director Noah Marshall on the spot

The Texas Lottery Plays a Winning Tune with Latest Campaign

For Texas Lottery and agency Third Ear, director Noah Marshall and Cut+Run editor Gary Knight take you on a journey in reverse, opening on a holiday celebration filled with balloons and confetti. What gift would lead a grown woman to celebrate by sliding down the banister? A winning lottery ticket of course. Give your friends and loved ones a winning gift with the Texas Lottery.

It all starts with a scratch!

“This was my first time editing out of our Austin office and I had a blast,” says editor Gary Knight. "It was great to collaborate with a genuinely lovely team on really fun creative.”

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Client: Texas Lottery

Agency

Agency: Third Ear

Producer: Valerie Ortiz

ECD: Sergio Flores

CD: Guigo Sanchez

ACD: Keith Etter

AD: Jacqueline Byrne

Production

Production Co: Rakish

Director: Noah Marshall

Editorial

Editorial Company: Cut+Run

Editor: Gary Knight

Assistant Editor: Lee Bacak

EP: Bebe Baldwin

Category: Gambling , Sports and Leisure