The Sweet Shop have The X Factor

Lights, camera…ACTION! Cut loose all you superstars. Bust out those moves in your own living room, and say hello to fame and fortune. Talk Talk’s incredible “The Bright Stage” concept brings a virtual crew into homes via the web and invites mere mortals to give it their best shot, with a chance that it will air in an “X Factor” commercial break. The Sweet Shop’s Director Jeff Wood and The Rumpus Room with CHI & Partners tempt yet to be discovered superstars (and superheros) lurking in living rooms to partake in the fun with a series of playful and quirky stop-frame spots.

http://xfactor.talktalk.co.uk/
 

Title: ‘Dolls Family’ & ‘Superhero’
Client: Talk Talk
Agency + City: Chi & Partners London
Creative: Tom Skinner
Creative: Clark Edwards
Agency Producer: David Jones
Production Company: The Sweet Shop
Director: Jeff Wood
Chief Executive Officer: Paul Prince
Global Executive Producer: Sharlene George
Executive Producer: Spencer Dodd
Producer: Jackie Ludlam
DOP: Matt Day
Digital Production: The Rumpus Room
Editor & Company: Gus Herdman @ Trim Editing London
Post Production & City: Kirsty Rutherford @ Glassworks London