The Salvation Army's Striking Message Calls for More Volunteers

BRBR, a director duo renowned for their powerful and effective take on charity campaigns, have approached The Salvation Army’s latest film with just as much sensitivity, and the result is poignant.

The film brings us into the homes and scenarios of those in need. We discover a succession of situations where people who need help are at a moment of uncomfortable intensity.

We open on a man who rocks himself back and forth whilst at home alone, cut to a man who sleeps rough on the streets, cut to a woman cradling her child as a violent partner yells and causes havoc in the living room, then an elderly woman struggles to walk, a young lad contemplates ending his life, and finally a child in their parents arms looks directly into camera, “I’m hiring” the child says.

The aim of the campaign is to encourage people to offer their help to the Salvation Army. The Salvation Army puts faith into action by offering practical help for people without discrimination, sharing good news, seeking justice and reconciliation. The services they offer are diverse and responsive to the realities of life in the communities they serve.