The Royals has added two new clients to its books, with Levande and Tangerine Telecom joining the agency’s growing client list, while also expanding its remit on the Snack Brands Australia business.
A new senior living brand, Levande caters to over 9,000 residents across 58 communities in former Stockland village sites. Levande is a Swedish word that means ‘vivid’ and ‘full of life’, perfectly encapsulating the brand’s vibrant lifestyle offering. The Royals are tasked with launching the Levande brand in market and driving awareness among older Australians – and their family influencers.
For leading NBN and mobile challenger Tangerine, The Royals are charged with driving the brand’s next phase of growth as it seeks to claim a bigger share of the market against the big guys – Telstra, Optus, TPG and Aussie. Tangerine currently provides over 100,000 Australian households with award-winning NBN and mobile services at affordable prices with great service.
The Royals’ first campaigns for both brands will launch at the start of the financial year.
The agency has also expanded its brand portfolio responsibilities with Snack Brands Australia, buoyed by the success of its brand work for The Natural Chip Company that has
been running successfully for five years.
The new business wins come hot on the heels of The Royals being shortlisted among the best agencies in the world for Campaign’s Agency of the Year Global Awards, as the only Aussie agency in the Independent Agency and Best Place to Work categories.