McMillan Shakespeare Launches 'Oly' to Democratise Novated Leasing

McMillan Shakespeare, a leading provider of novated leasing, asset management and NDIS plan management, has partnered with The Royals to launch Oly, a groundbreaking direct-to-consumer brand with a digital-first approach to customer experience. Designed for employees of small and medium-sized enterprises (SMBs), Oly is set to revolutionise the novated leasing market by making car finance more accessible, simpler, and packed with financial perks typically reserved for employees of large corporations.

Kylie Chambers, CEO of Oly at McMillan Shakespeare, emphasised the importance of Oly to the company’s strategy: “Oly, as part of McMillan Shakespeare, is on a mission to democratise novated leasing. Oly’s been designed for Australians who want to take advantage of novated leasing but may not have had access to it through their employers in the past. By removing traditional barriers, Oly opens the door to potential savings on owning and maintaining a vehicle, streamlining the entire process through a fresh, digital-first approach designed for everyday Australians.”

Stephen O’Farrell, managing partner at The Royals, said partnering with clients to create a new business from scratch is some of the most rewarding work we do. “Seeing the Oly brand come to life over the past 18 months - leveraging the full breadth of our strategic, brand identity, experience design, creative and production chops - has been the best type of challenge and we can’t wait to see the results pay off for our legendary partners at McMillan Shakespeare,” he said.

The through-the-line campaign includes TV, radio, out-of-home, digital display, and social media, all built around the campaign platform - “Oly. Legendary Novated Leases.” The campaign features characters from both Australian and international folklore - including Drop Bears and the Loch Ness Monster - as ways to both garner attention and remove the jargon that typically surrounds car finance.