The Royals have added award-winning creative
Andy Jones (left) in creative director role and experienced planner Matt
Davies (right) as senior planner to its growing team.
With over a
decade of advertising experience, Jones was most recently creative
director at McCann Melbourne where his creative credits included the
award-winning MIFF Emotional Trailer campaign for the Melbourne
International Film Festival and Tigerair's Infrequent Flyer program.
Outside of work, Jones sticks to creative pursuits and spends his spare
time on his own designs, illustration and painting.
Davies joins The Royals from AJF Partnership where he was senior brand
strategist for two years, and before that he spent four years in
Amsterdam working with Arnold Worldwide and Design Bridge on clients
such as Volvo and Diageo. He has worked on campaigns that have won
Effies in Australia and Asia, as well as Lions in Cannes, and when he's
not solving client problems he likes to make his own wine as a member of
a Melbourne-based wine collective.
Says Nick Cummins, executive
creative director at The Royals: "I love Andy's passion for craft and am
a fan of his work so now having him at The Royals is not only great for
us, but our clients as well. Matt is also another great senior hire. He
brings some really interesting insights into what is becoming one of
the best strategic teams I've ever worked with."