null - Natural Chip Co., 'Natural Selection'

To help Snack Brands take on a more established and traditional Australian chip manufacturer – Smith’s – The Royals helped The Natural Chip Co. develop a new strategy and campaign to appeal to health-conscious mums and families. Our campaign “Natural Selection” depicted beloved Australian wildlife making Natural Chip Co. chips in an all-natural way. Set in the Australian bush, respected Australian actor Deborah Mailman narrated the journey as it unfolds.