The Romans Welcomes Samuel Morgan-Smith as Head of Social

Creative comms agency, The Romans, has appointed Samuel Morgan-Smith as new head of social. 

Samuel joins the agency in a period of growth, heading up a burgeoning division that has won a series of social awards over the past year. Samuel is charged with driving new business growth and deepening the agency’s expertise and client work in the areas of social, digital and influencer relations, exploring what additional specialisms can be introduced to further benefit the agency’s client roster.

Samuel brings over a decade of experience to his new role, coming from PR agency Cirkle, where he led the charge in creating and executing strategic, results-driven campaigns across social media and influencer marketing. He has led successful multi-channel campaigns for leading businesses including Four Seasons, Nestlé, Max Factor and AkzoNobel.

The Romans has been bolstering their digital division over the past 12 months, which now accounts for nearly a third of the overall business. Recent major client wins include social content campaigns for the likes of PG Tips, Heineken and Ingka Centres, as well as influencer campaigns for brands such as Airbnb, Snapchat and Nationwide.

Samuel Morgan-Smith commented, “Simply put, I am beyond excited to be joining The Romans. Throughout my career, I’ve fanned over their bold, creative approach to communications and always kept tabs on what work they were putting out. It was one of the easiest decisions I’ve made in getting the chance to lead their social division and the amazing people who create, post and share day-in, day-out. I’m ready to blend my experience with the imaginative and passionate team and craft social-first campaigns that deliver real, relevant impact for brands. Maybe even make a thing or two go viral.”

Kate Brazier, MD said, “From our very first meeting with Sam, we knew we’d be pressing that ‘like’ button.  His extensive digital brand experience, combined with his expertise in insight-led social strategy, makes him the perfect addition to the team as we continue to expand our offering in this area. In an ever-changing landscape, Sam is primed to ensure we can offer our clients’ truly culture-first campaigns that set the online world on fire.”

The Romans has a global headcount of over 160, with offices located in London, New York, Amsterdam and Dubai. The agency’s specialisms include Consumer, Corporate and Reputation, Sports and Social. PR Week named it as one of its 'Agencies To Watch In 2024' and last year reported on its 97% YoY growth. Earlier this year it was named Global Creative Consultancy of the Year at the 2024 SABRE Awards. Named ‘Agency of the Year’ annually since 2018, The Romans’ UK client list includes Snapchat, Airbnb, Popeyes, OVO and Lidl.