The Public House Asks Listeners to ‘Press Play on Northern Ireland’s Stories’ with The Bel Tel Podcast

Belfast Telegraph have today launched a new podcast campaign across VOD, social, digital audio, digital display, press and DOOH, aiming to increase awareness and listenership of their flagship podcast.

The Bel Tel Podcast offers a fresh perspective on the latest topics and news stories affecting Northern Irish people on a daily basis.

In print and DOOH, the visual concept takes a similarly fresh perspective, finding play buttons hidden within some of Northern Ireland’s most iconic landmarks - the Giant’s Causeway, the Dark Hedges and Belfast’s iconic cranes.

In audio, the campaign leans more into the user experience of the Bel Tel podcast. These ads imagine situations in which you may want to block out the sounds and conversations around you, pressing pause on them and pressing play on NI’s stories instead. A deep dive on the latest topics is always only one click away.

Lucy Dougan, marketing manager of The Belfast Telegraph said of the campaign: “One year after its launch, the Bel Tel podcast continues to go from strength to strength, taking listeners beyond the headlines of the stories people are talking about. We can’t wait to spread the word with the ‘Press Play On Northern Ireland’s stories’ campaign.”

Mikey Curran, associate creative director at The Public House added: “We loved bringing this simple concept, with clarity of message to life. Podcasts are quickly becoming the best place to brush up on trending topics when you don’t have much time on your hands. And the Bel Tel really is an authority on all things Norn Iron.”

This campaign is the latest execution of Belfast Telegraph’s ‘Tell It Like It Is’ brand positioning which has led to status quo challenging campaigns, and has cemented the news publisher’s position as Northern Ireland's trusted news source.

This work continues a great year of work by The Public House, whose recent work includes brand campaigns for Dunnes Stores, FBD Insurance, EPIC The Irish Emigration Museum and Irish Independent. The Public House’s philosophy that ‘Boring Doesn’t Sell’ saw them become Ireland’s most awarded agency in 2022.