Land Rover's #HIBERNOT, edited by The Play Room's Adam Spivey was featured in the APA Top 50 at the 2014 Show last week.
Directed by HLA's Simon Ratigan, #HIBERNOT encourages us not to be defeated by typical British weather, but to brave the elements and explore the great outdoors.
Filmed on location in Wales, this spot highlights our obstinate cheeriness in the tests provided by this 'grey and pleasant land'. Stunning natural vistas and great camaraderie prove to us overcoming the mud, mist and wind is well worth the challenge.