The Park Launches New Sports Division

Award winning experiential agency, The Park has launched a new dedicated sports division, The Park Sports. 

The Park’s new division focuses on sponsorship activation, helping brands prove themselves in an increasingly competitive arena. With The Park being the creators of Brand Proof, its sports strategy is derived from the same ethos, proving promises to create moments that matter - experiences which provide genuine value to fans and communities. 

Day to day operation of the division will be managed by Nick Ball. Joining from Leo Burnett, he previously managed the McDonald’s Fun Football programme and activated sponsorships of several European football clubs for AXA, Betfair and Gulf. 

Speaking on the launch, Nick Ball, account director of The Park Sports said, “The Park has an established history in the experiential space, consistently proving the strength of brand experience to deliver on brand promises. Doing, not saying. We want to bring this ethos to the sports industry, working with brands to better prove themselves to sports communities and creating moments that matter.

“These moments aren’t just focused on typical champagne moments, they’re about being a fan all the time. Being there for matchday and every day, the highs and the lows, from grassroots to main stages. 

Nick is reporting into The Park’s MD Jack Lamacraft who will be heavily involved in growing the new division, bringing with him his extensive experience within the sports industry, having co-founded the M&C Saatchi Sport & Entertainment agency in Sydney and previously working at Tottenham Hotspur as their Marketing Manager.

MD of The Park, Jack Lamacraft said, "There are plenty of brands doing brilliant, effective work in the sports space, but in our opinion there are many more that aren't driving the outcomes they could. We're here to help create moments that really matter for sports fans, for those brands who genuinely mean it when they say they don’t just want to be another logo on a shirt. 

I'm really looking forward to working closely with Nick to help establish The Park Sports, do some great work for ambitious brands involved in sport and have some fun while doing it.”