My Internship Roundup: Chloe Brown

The Park has loved having Chloe Brown with them recently as part of the 10,000 Black Interns programme. Chloe had recently graduated from Loughborough University with a degree in Sociology and Media so didn't have too much experience of experiential marketing but picked things up very quickly. During her time with The Park she threw herself into every opportunity and was a great asset, here are some of her key insights.

1. There's a lot more to experiential than meets the eye!

Before joining The Park I didn't think too deeply about what went on behind the scenes, but it's definitely given me a newfound appreciation for the industry and just how creative the people in it are.

2. It's really important to be tapped into a broad range of streams of culture and information, especially in an agency where the work is so varied.

3. How effective it is to think out loud and brainstorm as a group. It was really interesting to see how ideas grew and evolved within conversations between people and ended up becoming really cool concepts for brand activations.

4. Just how important experiential is in marketing, and how much it helps in building community and culture within a brand.

5. Not to feel nervous sharing ideas or asking questions. Even if I think it's irrelevant, it could end up adding value to a wider conversation.