lululemon - Together We Grow
What are we proving?
That lululemon has a unique POV on wellbeing and strongly believes that we feel best and our potential to grow is greatest when we move together.
Think.
A ticketed movement and dining event delivered in collaboration with Dinner for One Hundred and Ben Lippett.
Deliver.
To mark World Mental Health Day and as part of their ‘Together we grow’ campaign, we worked alongside lululemon to plan and deliver an evening of movement, dining and connection, for 100 guests. With an objective to acquire new brand guests and break the mould of previous brand experiences, we partnered with local dining collective Dinner for One Hundred and local chef and recipe content creator, Ben Lippett. Furthermore, all proceeds from ticket sales were donated to CALM UK.
Held across two evenings to double the number of guests able to enjoy the experience, we worked closely with lululemon and the dining partners to curate a program that prioritised the notion of togetherness from entry to exit.
Starting with a blank canvas - a large warehouse in Copeland Park, Peckham - we used truss, draping, walls, foliage, ambient lighting, light touch branding and installed a full remote kitchen to completely transform the space into something both aesthetic and functional, to facilitate the impact we wanted to have on guests.
The end-to-end event production included live music, toasts from lululemon Ambassadors, games, giveaways and icebreaker activities to get the guests chatting, and connecting, in a way that many reported was unlike other experiences they’d attended.
Magnify.
With the primary audience limited to the 100 guests each night, we worked with production partners to develop content that lululemon and the partners shared to their social following, to increase the reach of the event.
Results.
204 Total guests across 2 x evenings
723K Total Impressions on lululemon owned and partner social posts
95% of surveyed attendees feel that lululemon inspires them to take care of their wellbeing
95% of surveyed attendees feel that lululemon provide unique experiences
Research shows that just 4% of marketing messages are remembered favourably*, wasting £17.6bn a year. The Park is an award-winning experiential agency that helps clients overcome this through our unique creative approach: for them we are the Creators of Brand Proof.
Founding values
Our business was founded on the friendship and eclectic backgrounds of three Co- Founders. This foundation created the values that drive our business.
Diversity Makes The World Better
Our culture embodies diversity of thought, identity and perspective.
Simplicity is Clarity
We believe the best ideas are the simplest, and we’ll never hide behind buzzwords or marketing-speak.
There’s Always A Way
We’ll always find a way to make it happen or suggest an alternative.
