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The NBA 2K17 Team Assembles with Paul George, Kevin Durant & More

CP+B LA launches ad for latest instalment of 2K's popular series

The NBA 2K17 Team Assembles with Paul George, Kevin Durant & More

CP+B LA has just launched a new film for this month’s release of NBA 2K17 – the latest edition of the best-selling video game franchise – which includes the brand’s largest stable of NBA superstars to date. 

The new spot features 2017 cover athlete Paul George along with his team USA teammates Kevin Durant, Kyrie Irving, Draymond Green and Jimmy Bulter, plus Andre Drummond and rookie of the year, Karl-Anthony Towns. There is also a cameo from legendary Duke University and Team USA Coach, Mike Krzyzewski. The group, known as Team 2K, is summoned by Paul George from all corners to convene at a futuristic, secret NBA 2K headquarters to become a part of the game itself.

The spot was written and directed by CP+B LA’s Jeff Dryer and Andrew Jasperson.


Advertiser: 2K Sports

Creative Agency

Creative Agency: CP+B LA

Creative Director: Andrew Jasperson, Jeff Dryer

Chief Creative Officer: Kevin Jones

Music Supervisor: Andy Hamm

Managing Director: Ryan Skubic

Project Manager: Denise Lynch

Content Manager: Jake Welch, Katie Martin

Business Manager: Rebecca Williams

Integrated Producer: Jessica Piele

Director of Production: Kate Hildebrant

Production Company

Production Company: NeeD Productions

Director: Andrew Jasperson, Jeff Dryer

DOP: Eric Steelberg

Line Producer: Kristin Porter


Edit Company: Arcade, LA

Editor: Geoff Hounsell

Edit Assistant: Laura Sanford

Producer: Alexa Atkin

Post Production / VFX

Post Production Company: Electric Theatre Collective

Colourist: Aubrey Woodiwiss

Flame: Ryan Yoshimoto + Fasa Oyibo


Audio Post Production: Jeff Payne

Sound Mix: Eleven Sound, LA

Category: Gaming , Sports and leisure

Genre: Comedy , Visual VFX