The NBA 2K17 Team Assembles with Paul George, Kevin Durant & More

CP+B LA has just launched a new film for this month’s release of NBA 2K17 – the latest edition of the best-selling video game franchise – which includes the brand’s largest stable of NBA superstars to date. 

The new spot features 2017 cover athlete Paul George along with his team USA teammates Kevin Durant, Kyrie Irving, Draymond Green and Jimmy Bulter, plus Andre Drummond and rookie of the year, Karl-Anthony Towns. There is also a cameo from legendary Duke University and Team USA Coach, Mike Krzyzewski. The group, known as Team 2K, is summoned by Paul George from all corners to convene at a futuristic, secret NBA 2K headquarters to become a part of the game itself.

The spot was written and directed by CP+B LA’s Jeff Dryer and Andrew Jasperson.