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1800 Tequila and Musician Christian Scott Search for 'The Refined Players' in New Series

19/12/2017
Advertising Agency
Los Angeles, United States
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CP+B LA launches new documentary series in collaboration with Billboard

As part of their ongoing 'Just Refined Enough' repositioning, 1800 Tequila released 'The Refined Players,' a five-part digital documentary series, conceived by CP+B LA and produced by Billboard, which follows award-winning jazz musician Christian Scott, as he brings together five raw musical talents from around the country and creates a new, refined sound from the collective, adding in hip-hop artist Vic Mensa along the way. The series culminates in a performance at Preservation Hall in New Orleans of a newly refined track 'Freedom is a Word.'

The 1800 Tequila 'Refined Players' documentary series rolled out on the Billboard website, Billboard social channels, YouTube, Scene by 1800 Tequila, brand social channels @1800Tequila, and across all artist social channels.





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