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INFINITI's Winter Campaign Celebrates The Secret Thrill of Long Drives

06/12/2017
Advertising Agency
Los Angeles, United States
69
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Spot created by CP+B LA and produced by MJZ, LA, promotes the Q50 and Q60 models by showing characters that tell lies to go on long drives
Ahhh, the holidays. Family. Friends. Football. Food. And, uh, more food.

Turning the stretch from Thanksgiving to New Year’s into one giant, blurry, endless, list-toting shopping trip.

Back and forth we go to the wildly overpriced market. Wielding our eco-friendly bags. Playing parking lot demolition derby with our fellow shoppers.


Yes, any reasonable person would do anything to avoid doing errands during the holidays...except, that is, for INFINITI owners. Because when it comes to their love of driving and the feeling of empowerment and freedom it provides, INFINITI owners are anything but reasonable.

So they’ll fabricate any reason—even the flimsiest white lies—to get back behind the wheel of their Q50 or QX60.
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