The Museum of Science Captures Imaginations for Year Round Earth Day Campaign

Earth Month may be over, but at Allen & Gerritsen (A&G), prioritising the planet is essential year-round. The team shares its latest work with The Museum of Science (MOS), a proud client of A&G, a full-service independent and integrated marketing agency in Boston and Philadelphia. This year, MOS has declared 2024 as the Year of the EarthShot. 

Throughout 2024, MOS is dedicating all programming to climate change and the climate solutions we need to live more sustainably on Earth, with more than 1,000 programs, activities, and community partnerships. As MOS’ creative AOR, to create a year-long, multi-channel campaign that drives awareness, buzz, and consistent participation in EarthShot throughout 2024, the team needed to tackle a big problem - the topic of Climate itself. Pessimism, polarisation and confusion have made the topic challenging to discuss and easy to avoid - and society has become so oversaturated with bad news that we’re increasingly sceptical that hope for the planet is realistic.

The strategy was to bottle MOS’ superpower - capturing imaginations and bringing science out of the lab and down to earth - in a campaign that ultimately puts hope within reach. Allen & Gerritsen's recent work, which debuted around Earth Day and will continue to roll out throughout the year, defines EarthShot as a front-row seat to the surprising magic and audacity of Earth-saving climate solutions of our time and invites audiences to come see, touch, and explore them.

EarthShot promotions have blossomed across Boston, from projections at Harrison Street, South Station, and the Wang Theatre to live boards and livescapes in metro stations.