The Mill Gets Coach Inc.'s 'Rexy' Dancing With Itself

The Mill collaborated with Coach, Inc. and Director Bryce Wymer to create a fully CG dinosaur toy for their Christmas inspired spot ‘Introducing Rexy’. 

The playful spot introduces audiences to #RexyTheCoachDino, a vivacious teen Tyrannosaurus Rex, who’s seen causing havoc around the Coach workshop before spilling out onto the snowy streets of New York. 

Director Bryce Wymer worked closely with The Mill’s 3D team, who created Rexy from scratch in CG.  

The team used a real leather model of Rexy, which can be purchased from Coach as a keyring, so they could perfectly match its material properties whilst developing the character in CG. The animation team also paid close attention to Rexy’s movement with the aim of filling her with as much life and enthusiasm as possible.