The Marketing Arm Strengthens Executive Leadership Team

TMA (The Marketing Arm), the agency that creates cultural resonance for brands, announced two talent moves which further strengthen its executive leadership. Erin Wasson, currently EVP growth and development, has been appointed EVP, managing director. In addition, Rick Utzinger has joined the agency as an executive creative director. Both executives assume their new roles this month.

“Erin has been instrumental in the evolution of TMA through the calibre of new clients and breadth of scopes that she’s led us to win over the years,” said Trina Roffino, CEO at TMA. “New clients are always deeply impressed by Erin, and always requesting that she remain on their business. I am thrilled to enable that now, by adding client service and organic growth to Erin’s remit. She is helping me chart the future of TMA with cultural resonance as a differentiator and value driver for all our clients.”

Erin has been with TMA for more than 12 years across two stints, first as an account director in the Chicago office, and later in growth and development, based in Dallas. Throughout her career she led accounts at agencies including DDB Chicago and Ogilvy.

Rick arrives at TMA following his work at BBDO LA, where he contributed to the AT&T business. Prior to that, he was an ECD with Fallon in Minneapolis handling Arby’s, Silk, Samsung and Cooper Tires, among other clients and brands. He also served as a creative director at both David & Goliath and TBWA\Chiat\Day in Los Angeles. Rick has been recognised by Cannes, D&AD, The One Show and Clios for his work on Arby’s, Toyota, New Directions for Homeless Veterans, Miller Lite and The Grammy Awards.

“As we deepen our partnerships with clients and broaden our offerings, the north star is delivering best-in-class creative across categories and disciplines,” said Harris Wilkinson, chief creative officer at TMA. “Rick’s resumé and award-winning accomplishments speak for themselves, and his experience across QSR, retail, travel, tech, consumer products and more will mesh seamlessly with our roster of brands.” Harris added, “He will also be a magnet for more breakthrough talent.”