The Line Launches New Brand Identity

Multi award-winning Studio, The Line, launches a new brand identity creatively led by co-founder and ‘Dear Alice’ director, Bjorn-Erik Aschim.

The re-brand pays homage to traditional animation techniques with nods to cels, gels and overlays, leaning into a sophisticated and high-end brand re-fresh, “You’ll notice a cleaner, sharper feel across everything we do. Our brand refresh marks a moment in time where we’re pushing even further than we have before. Our newly launched Entertainment department is firing on all cylinders and The Line is evolving. Animation is in our DNA, but the future is also about so much more. Games, interactive projects, long-form content like features and series —it’s all on the table, and we’re coming for it.”

The re-brand gives a refreshing insight into the studio and the people behind it. The thoughtfully curated pages of the site tells the story of The Line and how the studio has grown from six animators and artists, to a globally established brand that works with top tier clients including Marvel, Riot Games and Blizzard to name a few.