IAPI has announced Ireland: Where Creative is Native is now being supported by The Irish Times. This sponsorship means a great deal as IAPI are now even better able to include its creatives, agencies and marketers at home, while also extending its reach abroad to its Irish diaspora and international marketers. There are exciting things planned for the future of this partnership and we'll keep you up to date throughout the year.
Since launching in November 2020, Ireland: Where Creative is Native (C=N) has become the world's only advertising portfolio that puts the country’s entire commercial creativity industry, ahead of individual agencies. What makes this unique is that all of the work submitted and selected is not accredited to any particular agency or contributor, it remains anonymous.