The 'Green Gobbler' Gets to Work in Drain Clog Dissolver's First National Campaign in the US

PurposeBuiltBrands, makers of best-in-class cleaning products, acquired the Green Gobbler line in 2020.  Now, it is launching its first-ever national campaign in support of its popular Green Gobbler Drain Clog Dissolver.

The drain clog remover category is large and growing, and is primarily dominated by two brands: Drano and Liquid-Plumr.  Green Gobbler is currently the fastest growing brand in brick and mortar retail and aspires to upend this duopoly.  It offers a better way to tackle nuisances than traditional cleaners because it delivers powerful performance without the use of bleach or lye.  It keeps your pipes safe while clearing your clog both safely and effectively.

In its first work from new creative agency partner Hanson Dodge, which was awarded the Green Gobbler brand earlier this year, the focus is on its greatest asset:  its brand name.  The platform is “Let the Gobbler Get It” and it stars your friendly, neighborhood problem gobbler – the Green Gobbler.  The Green Gobbler is a powerful "home nuisance negator" who knows his stuff and gets the job done, no matter how nasty.  He shows homeowners the relief that comes as Green Gobbler solves their problems in the safest, most effective way possible.  As the Gobbler says, “I’m biodegradable, safe for pipes and guaranteed” – qualities especially important to the brand’s target – consumers who are willing to pay more for environmentally safe products.

The campaign will be backed by a multi-million dollar, multi-media effort spanning CTV, social media, display, podcasts and more.

Advertising debuts this month. It’s the first step in Green Gobbler’s journey to upend the status quo and find its way into every American household.