The Goddard School, the nation’s premier early childhood education provider, has selected Colle McVoy to lead strategy and the development of a creative campaign aimed at increasing awareness and consideration with families nationwide.
“Goddard’s mission is to make the world a better place through early childhood development,” said Marcel Nahm, CMO, The Goddard School. “The need for early childhood education has never been greater. We have ambitious plans for the brand, and Colle McVoy is the best strategic creative partner to bring our mission and vision to life in truly unique ways.”
“One of the greatest decisions a parent can make is deciding whom to entrust their child to for quality early childhood development,” said Christine Fruechte, CEO, Colle McVoy. “We are excited to share what makes Goddard distinctive so they can serve more families and give parents confidence in their education decision.”
Work for the brand is scheduled to be in market later this year as Goddard looks to provide expanded support to its franchisees nationwide. The Goddard School is the latest addition to the agency’s new business list that includes Haribo, Goodyear, Perdue, Stanley Black & Decker and Whirlpool.