The Future of Connected Packaging: Insights from the 2025 Survey

Connected packaging is no longer just a marketing tool - it’s becoming a core business strategy. Appetite Creative's 2025 Connected Packaging Survey reveals a significant shift in industry perspectives, showing stronger adoption, increased investment, and expanding use cases beyond consumer engagement.

Market Confidence and Adoption on the Rise

The belief in connected packaging’s importance has surged, with 89% of industry professionals recognising its growing impact - an impressive jump from 2024. Adoption rates remain robust, as 72% of businesses already integrate connected packaging into their strategies, and 77% plan further campaigns in 2025.

Technology and Implementation Trends

Companies are increasingly leveraging multiple technologies to enhance consumer interactions. The report shows:

• 66% of brands are using serialised QR codes, offering personalised experiences and improved traceability.
• NFC technology is being integrated alongside QR codes to provide seamless digital engagement.
• Gamification strategies have grown by 15% year on year, with 59% of brands now incorporating interactive elements into their packaging.

Who’s Leading the Charge?

The FMCG and marketing/advertising industries are leading connected packaging innovation, demonstrating high levels of investment. Businesses are tailoring their financial commitments based on their size and needs, with investments ranging from under $15k to upwards of $50k. Furthermore, 75% of brands plan to increase their digital marketing spend in 2025 to maximise engagement and ROI.

Strategic Benefits: Loyalty, Sustainability & Supply Chain Optimisation

The survey highlights three key drivers of connected packaging adoption:

• Consumer Loyalty and Promotions – 57% of respondents cite this as a primary motivator.
• Sustainability Gains – Over half of respondents emphasise the role of connected packaging in improving eco-friendly practices.
• Operational Efficiency – More companies are integrating connected packaging into supply chain optimisation and compliance efforts.

Market Maturation: A Long-Term Strategy

The data indicates a clear move towards long-term adoption, with only 13.4% of industry professionals now considering connected packaging a passing trend—down significantly from previous years. Businesses are also formalising their approach, with dedicated connected packaging roles emerging across organisations.

Stay Ahead with Appetite Creative

At Appetite Creative, we specialise in cutting-edge connected packaging solutions that drive consumer engagement, sustainability, and business intelligence. Whether you’re looking to boost customer loyalty, implement interactive experiences, or enhance supply chain visibility, we can help you transform your packaging into a powerful digital asset.

🚀 Get in touch today to explore the future of connected packaging with us! Contact us here.