The FireFlies Tour 2017 Announces Final Call for Saddles

As Cannes Lions fast approaches, the annual FireFlies Tour is announcing its final call for saddles for its 17th edition. 

Every year in June, The FireFlies cycle over the French Alps from Lake Geneva to the Cannes Lions International Advertising Festival. The challenge is to ride more than 1000kms over 18 mountains in seven days. Inspired by the courage it takes to fight cancer, The FireFlies is a celebration of life, love and friendship. Bicycles are involved, but so are tears, laughter, mountains, ice-creams, reggae music and uncommon amounts of joy.

If you'd like to apply, click here.

To kick off the launch, The Mill will be hosting an event tonight at their London office on Windmill Street. Guests can RSVP here.