The Famous Grouse Appoints PrettyGreen as First Global PR Agency

PrettyGreen has been named the Global PR and Partnerships agency for whisky brand, The Famous Grouse where they will lead in developing creative global partnerships with a culture-first approach.

Following the brand’s return to TV screens last October with a new look, its global ‘Full of Character’ campaign continues to introduce The Famous Grouse to the next generation of whisky consumers, whilst educating them on the mixability of the liquid.

“Smooth to sip and magnificent to mix”, The Famous Grouse is Scotland’s no.1 whisky for over 40 years with 43 million bottles sold each year across no less than 94 global markets. The new global projects will look to showcase the brand's finest whiskies including its signature Finest malt blend, as well as its Smoky Black and Sherry Cask Finish blenders editions.

Talking about the new partnership, Lucy Mart, group director, and chief growth officer at PrettyGreen said, “We are so excited to work with the team at Famous Grouse and grow their global presence. The whole team loves the brand and we can’t wait to contribute our comms and partnerships expertise to such an iconic story. A toast to the Grouse!”

Joakim Leijon, global brand director at The Famous Grouse said, “The vision of our founder was to create the ‘best quality blend to be shared and savoured around the world’ so the idea that The Famous Grouse is a sociable brand has existed for a long time. We’re excited to embark on a new global brand partnership with PrettyGreen and see our new Full of Character platform roll out further to recruit the next generation of The Famous Grouse drinkers.”