The Essential List: Patrick Armitage
Patrick Armitage is a strategic thinker and energetic leader that brings a creative perspective to marketing. A former account, creative and marketing director, now digital strategizing at RPA.
Lifestyle
o Place of birth: Milwaukee, WI
o Hometown: Los Angeles, CA
o Staycation: Taking the kids to the beach
o Vacation: Kauai
o Pet: The crickets that surround our house
o Place of work: RPA in Santa Monica, CA
o Place of workout: Santa Monica Mountains
o Side project: Copywriter
o Mode of transport: On foot (Skechers gets clowned on all the time, but don’t write off their GO RUN line of running shoes!), ideally. By car (Acura RDX), begrudgingly.
o Bonus travel essential: Trident Mint
Culture
o Artist: Eric Michaels, especially his Western Art
o Musician: Marc Rebillet
o Commercials / Music video director: Amir Farhang
o Film director: Edgar Wright
o Photographer: Danny Moulton
o Film: The King of Kong: A Fistful of Quarters
o Series: TraumaZone by Adam Curtis. A 2022 documentary series on the collapse of the Soviet Union
o Commercial: Purple Mattress: 'The Purple Boys'
o Music video: Action Bronson – Latin Grammys
o Video game: Mario Golf 64
o Board game: Beyond Balderdash
o Book: Astoria by Peter Stark (non-fiction); Atonement by Ian McEwan (fiction)
o Graphic novel: Dog Man
o Podcast: 'No Laying Up'
o Newspaper (off or online): Not a newspaper, but a newsletter: Don Van Natta’s 'The Long Read'
o Magazine: The Atlantic
o Bonus culture essential: YouTube Premium subscription
Food and Drink
o Breakfast: Two eggs over medium, shredded hash browns, toast with strawberry jelly, black coffee
o Restaurant: The Tasting Kitchen in Venice
o Cheap bite: Brothers Cousins Tacos (@brotherscousinstacos on Instagram)
o Working lunch: PB&J
o Favourite dish: Any pizza at Zaffiro’s in Milwaukee, WI
o Signature dish: 'Turkey mess bowl,' which is essentially taco and taco-adjacent ingredients combined and served in a bowl with chips or tortillas
o Snack: Any readily available cereal
o Guilty pleasure: Fries and a Coke at McDonald’s
o Bar: Wolski’s, Milwaukee, WI
o Booze: Couldn’t tell you - don’t drink
o Not booze: Water
o Bonus food: Mike and Ike
o Bonus beverage: Hopwater
Kit
o Phone: iPhone XR (still works!)
o Computer: 2017 MacBook Air (still works!)
o TV: Sony
o Headphones: Sony
o Camera: iPhone XR
o Soundsystem: Sonos Move
o Pen / pencil: Pilot G2 blue ink
o Where you document an idea: Evernote
o Casual clothing: Vuori
o Smart clothing: Feherty
o Footwear: Adidas
o Watch: Coros Pace 2
o Collection: [Add copy?]
o App: Waking Up
o Website: Reddit
o Favourite social media feed: @sinisterpondbabe on TikTok
o Work program: Living and dying by Microsoft Teams
o Digital work tool: Howler Timer
o Analogue work tool: Timeboxing
o Morning grooming / makeup essential: Dr. Bronner’s Pure Castile Liquid Soap for everything
o Bonus kit essential: Mouth tape
