The Essential List: Dan Pacheco
Dan Pacheco is Hayden5’s director of business development, applying his previous experience to bring new business and growth opportunities to the company. He is also in tune with efforts to expand collaboration with current clients, and works on strategy to broaden client relationships across Hayden5’s departments. Dan regularly works in tandem with Hayden5’s accounts department. He joined Hayden5 in 2019 after working as a business development manager for Storyhunter Inc., and spending nearly seven years in multiple leading roles for Livestream.
Lifestyle
o Place of birth: Washington, DC
o Hometown: Washington, DC
o Staycation: Malibu Creek Canyon, Los Angeles. Amazing local crag for rock climbing and hiking and just 30 minutes driving with no traffic.
o Vacation: Nationally, Wyoming. Internationally Mexico City. Opposite sides of the spectrum.
o Pet: No Pets for me. I like cats and a well trained dog is a good companion, but I have pesky allergies.
o Place of work: Hayden5. The one video agency to rule them all.
o Place of workout: Cliffs of Id in Culver City
o Side project: Working on a Christmas Album with a friend of mine. Neither one of us are musicians so it’s been a slow moving endeavour.
o Mode of transport: Honda Accord Coup. Sporty aesthetic but practical and mechanics seem to like it.
o Bonus travel essential: Eye mask for the red eyes east and a good paperback book that can handle a little rough housing.
Culture
o Artist: Keith Haring. Crack is wack.
o Musician: I’ve finally entered my Juan Gabriel phase. He’s like the Mexican Beyonce.
o Commercials / music video director: Spike Jonze because I came of age in the 90s.
o Film director: Martin Scorsese
o Photographer: Cindy Sherman. The selfie OG.
o Film: Point Break. Vaya con Dios.
o Series: The Wire. Omar’s coming. RIP Michael K Williams
o Commercial: 'The Last Game' Nike and Wieden+Kennedy. My roommate at the time voiced Zlatan Ibrahimović
o Music video: El Apagón - Aqui Vive Gente by Bad Bunny. Love a 22 minute documentary about gentrification in Puerto disguised as run of the mill party music video
o Video game: The Last of Us one and two.
o Board game: Sorry. I love the thrill of sorrying someone off the board.
o Book: The Brief and Wondrous Life of Oscar Wao followed closely by Dune.
o Graphic novel: The Watchmen
o Podcast: Halal Cartels. Pop Culture from a Post-Colonial Perspective. My brother is the host.
o Newspaper (off or online): I’m a New York Times boy.
o Magazine: NY Mag when I'm on the East Coast and Variety when I’m on the West.
Food and Drink
o Breakfast: Any breakfast sandwich from Fried Egg I'm In Love in Portland, Or.
o Restaurant: Night Market Sahm in Venice, CA
o Cheap bite: Taco Trucks. Specifically ones that serve cabeza.
o Working lunch: Sweetgreen bowl to counteract the cabeza tacos.
o Favourite dish: Smash burgers with American cheese. One can only have so many though.
o Signature dish: Lemon Roast Chicken
o Snack: Trail Mix is my go to.
o Guilty pleasure: Banana flavoured Ice Cream
o Bar: Capri Social in Eagle Rock
o Booze: Mezcal.
o Not booze: Coconut Water
o Bonus food: Thai Food
o Bonus beverage: Coco Rico Soda
Kit
o Phone: iPhone
o Computer: MacBook
o TV: Samsung
o Headphones: Air pods Pro
o Camera: Canon AE-! 35 mm Film
o Soundsystem: Sonos
o Pen / pencil: Pen
o Where you document an idea: My Romeo Journal
o Casual clothing: Jeans and t-shirt
o Smart clothing: Button down, cardigan, black bottoms (jeans or slacks), and a nice peacoat goes a long way.
o Footwear: Vans or chucks.
o Watch: Gold Casio Digital Watch
o Collection: Comic Books in my youth records in my older age.
o App: TikTok. It’s how I stay relevant.
o Website: I’m having fun with Openai. All answers were submitted with AI.
o Favourite social media feed: My TikTok algorithm is precious to me.
o Work program: Crew With A View™ by Hayden5
o Digital work tool: Apple Notes
o Analogue work tool: Pen and Paper
o Morning grooming / makeup essential: Moisturising and sunscreen. I’ve got to keep these crows' feet at bay.
o Bonus kit essential: Drop Kit™ - Hayden5’s patent-pending, contactless production solution for remote video and photo capture.
