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Hayden5 Appoints May Nguyen as Chief Customer Officer


May has previously worked on for clients such as Victoria’s Secret, Pepsi and Tommy Hilfiger, and artists including Mariah Carey, Rolling Stones and Janet Jackson

Hayden5 Appoints May Nguyen as Chief Customer Officer

Video agency Hayden5 has brought on May Nguyen as the company’s first chief customer officer, working out of its New York City office. May fuses expertise in growth strategy for technology companies with a background in film and commercial production to help guide Hayden5’s evolution into a productised business. She will oversee Hayden5’s sales, marketing and account management across all three locations with an eye toward strategic growth. Leading with a powerful combination of strategic vision, empathy and grace, May has over 15 years of experience working with emerging solutions. With an entrepreneurial drive, she has amassed a successful track record of building sales processes and teams from the ground up with a focus on building long-term relationships across the technology and production industries. She most recently served as head of growth and accounts at Industrial Color, where she led partnerships, client success, and account management.

May said, “My growth philosophy is predicated on retention, so building a team and culture that is grounded in accountability to the relationships that we are cultivating is paramount for me. The strong brand and excellent reputation that Todd and Milos have built at Hayden5 serve as a fruitful foundation to continue to expand upon this successful client base, both in terms of its core capabilities and the tech piece that they are currently building. I’m thrilled to join this incredibly talented team and bring together my backgrounds in tech and film production in this new role.”

Hayden5 co-founder/president Todd Wiseman Jr. said, “May brings a wealth of experience in scaling content-centric service businesses. Her knack for understanding and delivering for clients at an enterprise level, along with a deep understanding of technology and software, both core elements of Hayden5, make her a perfect fit.”

Vietnam-born May followed a passion for film to New York City where she attended NYU’s prestigious Tisch School of the Arts, earning a BFA in film and television studies. She began her career as a production assistant in broadcast, with roles at Comedy Central and CBS News, as well as work on commercials and EPKs for clients such as Victoria’s Secret, Pepsi and Tommy Hilfiger, and artists including Mariah Carey, Rolling Stones and Janet Jackson. Stepping into a more strategic career path, she made the transition to sales within the technology space. She landed a gig as sales associate at e-commerce infrastructure solutions provider RichFX, where she spent nearly four years across multiple roles, honing in on the intricate go-to-market strategies and careful positioning needed to succeed in the highly competitive technology landscape. She embraced the ability to drive meaningful impact on an organisation through an entrepreneurial approach, spending the next decade amassing an impressive scope of experience across sales and growth leadership roles for small to mid-level startups including SundaySky, ECommerce Partners, Skipodium and Token. In 2020, she made a fortuitous return to her production roots, taking a role as vice president of Revenue at visual content creation studio Splashlight, where she led the sales, account management and marketing teams to lean into changes spurred by the pandemic, achieving 60% growth in the first year and 84% growth in the second year.

Splitting her time between Miami and NYC, May spends her time exploring the foodie culture of both cities and fostering more equitable opportunities for diverse youth within her community as a board member for Brooklyn Level Up.

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Hayden5, Tue, 21 Feb 2023 16:57:14 GMT