The Essential List: Cristiana Boccassini
Since her creative partner Bruno Bertelli ascended to the role of Global Chief Creative Officer for the Publicis Groupe in 2016, it’s been Cristiana Boccassini's job to hold the creative fort in Milan. And she’s done an admirable job, leading the agency’s creative department to deliver huge campaigns for Heineken, Diesel and Renault. A Roman living and working in Milan, she’s never lost her passion for Lazio’s most famous culinary achievement - the unbeatable carbonara - but judging by the rest of her Essential List, she’s a woman with an international outlook.
Lifestyle
o Place of birth: Rome
o Hometown: Milan
o Staycation: Office
The skyline of Rome
o Vacation: Walking through old European cities
o Pet: Dog
o Place of work: Publicis Italy
o Side project: Personal shopper
o Place of workout: Yoga mat
Yoga
o Mode of transport: Train
o Bonus Travel Essential: Camera
Culture
o Artist: Lucas Cranach
o Musician: Bacharach
o Commercials / music video director: Jonathan Glazer
o Film director: Hitchcock
o Photographer: Irving Penn
o Film: Notting Hill
o Series: Elementary
o Commercial: Getting Dressed for Axe
o Music Video: Karmacoma by Massive Attack
o Video Game: Tetris
o Board Game: Buraco
o Book: The Catcher in the Rye
o Graphic Novel: Dylan Dog
Dylan Dog, a horror comic series created by Tiziano Sclavi
o Newspaper (off or online): Huffington Post
o Magazine: L’Officiel
o Bonus Culture Essential: Florence Knoll, Charles & Ray Eames, Achille Castiglioni (we can’t live without design)
Food and Drink
o Breakfast: Espresso
o Restaurant: Sushi
o Cheap bite: Sushi
o Working lunch: Sushi
o Dish: Carbonara (but only made in Rome)
o Snack: Bread, butter and anchovies
o Guilty Pleasure: Carbonara, Gricia, Cacio and Pepe (they are all types of pasta and they are all made in Rome)
o Bar: Tramezzino
o Booze: Champagne
o Not Booze: Grapefruit juice
o Bonus Food: French onion soup (I know you were expecting pizza)
o Bonus Beverage: Americano
Kit
o Phone: iPhone Plus
o Computer: Mac Air
o TV: Samsung
o Headphones: Only the Peluche ones
o Camera: iPhone
o Pen / pencil: Pencil
o Where you document an idea: Random white pieces of paper that I keep losing
o Casual Clothing: Ballerina shoes
o Smart Clothing: Jimmy Choo shoes
o Footwear: Common Projects shoes
o Watch: The Panthere my dad gave me for my 18th birthday
o Collection: Shoes (all kinds)
o App: Instagram
o Website: Yoox
o Work program: Photoshop
o Digital work tool: Mouse
o Analogue work tool: Pencil
o Morning grooming / makeup essential: Lipstick
o Bonus Kit Essential: Still shoes
